Hi there, writing this post has been a long time coming. I have thought about this for a very very very long time and I think I really need to get it together and just take the plunge! The plunge in question is… closing my Etsy shop! Now I’ve said it!
I would like to take the opportunity to share with you the story of this shop adventure that is coming to an end.
In 2010 I was very unhappy with the work I was doing and I longed for a job that I would actually enjoy doing. I was already heavily into knitting and the idea of opening a shop started to take shape. At first I wanted to create a niche shop and concentrate on knitting needles. At the time, in France, knitting needles were very limited and most knitters only knit on long single pointed needles. I wanted to introduce circular needles to them. In my home country of Iceland we knit everything on circulars and I think they are fabulous. I started looking around at what was available and what I could sell. On the 1st of March 2011 I opened my shop, Knitting in France. I had my very own website and I offered a variety of knitting needles. I can safely say that I was a pioneer in France and even in Europe when it came to selling knitting needles because I introduced a number of knitting needles brands that were otherwise unobtainable in France and often in Europe at large.
I had Signature Needle Arts and was the only distributor for those in France and one of very few in Europe if not the only one. I also introduced Kollage square needles and I still have a few of those left. I was the first to sell these in France and one of very few in Europe. I also had Swallow casein needles from Australia and again the only one in France selling those. I had Indian Lake Artisans hexagonal, handmade wooden needles and still have some left in stock. Those are works of art and a joy to work with. I also believe I was their first stockist in France.
I was also the very first stockist of Hiya Hiya in France and I’m proud of being the one to introduce French knitters to that brand and even European knitters because at the time very few shops sold these in Europe. And Chiaogoo, also the first stockist in France to offer those.
Today all the important yarn shops in France carry some of these brands that I took a chance on in 2011.
I also offered handmade knitting and crochet accessories and I took in a few commercial yarns such as Rooster yarns. I did also offer Dream in Color yarns and again I believe I was the only stockist in France at the time.
The product I took the biggest chance on was an amazing yarn, Qiviut from Arctic Qiviut company. Qiviut, if you are not familiar with that fibre, comes from the underdown of musk ox. It is a rare fibre and very labour intensive in production. It is the warmest wool you can have and Arctic Qiviut had both natural color yarn and hand dyed ones and they also offered luxurious blends with qiviut, cashmere,angora etc. A skein of this luxurious yarn costs a fortune but I did manage to buy a few for the shop and I did sell most of them though it took some time as the price was not for the faint of heart. I was of course the first to sell this yarn in France and I helped them organise a tour in England and France to introduce their yarns to other shops and today a few shops in England carry their yarns.
Later on I wanted to start dyeing my own yarn and totally fell down a rabbit hole. For a while my shop did well and I really enjoyed feeling like I was doing well. I took part in yarn shows in France and in the UK.
In 2013 we moved to Normandy and at that time I took the worst decision ever with regards to my business. I decided to close my independent website/shop and to concentrate on selling on Etsy.
Etsy is a tough platform to be on, the competition is fierce and even if you begin in one shop you can easily find yourself in another shop without noticing it. The indie dyed yarn business has exploded over the last few years and every day new dyers open shop. I think we have arrived at a crossroads where the offer way surpasses the demand. Today if you are not a podcast star as well as an indie dyer or a friend of a podcast star, it is very hard to get the word out there and sell your yarns. This is just my humble opinion and I may be totally wrong and maybe I’m just saying this out of deception. Who knows.
Anyway, I at least have come to a crossroad and I need to decide which way to go. I absolutely love my little shop, I love sourcing quality yarns, I love dyeing small batches and I love seeing pictures of what my clients then make with my yarn. But the hard fact is that I’m not selling enough for this to be a sustainable business. Unfortunately I don’t have the time needed to revamp and re-vitalise the shop. I work full time and I have three children. I also don’t have the finances to fund a big purchase of base yarn to be able to offer sweater quantities of different colors etc. And let’s face it, maybe I just don’t have the talent!
So I have decided, with a heavy heart, that I need to close this chapter of my life. I need to just concentrate on my own knitting and this blog which I so enjoy writing. However to limit the financial loss and to make some space at the house, I need to sell as much as I possibly can of my current stock. And so I’m having a Going out of business sale! As of now and until November 1st I’m offering -30% off everything in the shop and I hope you will take the time to take a peek and maybe buy a skein or two. My base yarns are high quality and used by a number of well known indie dyers in Europe and I have dyed them up in small batches with lots of love and care. I will include free stitch markers with every order, the more yarn you buy, the more markers you will receive:)
I know that this goes against my announced plan of Stash Appreciation that will start on November 1st but hey, if you are joining me in that, you do still have till November 1st to buy yarns no questions asked! And you would be supporting a very small home business at the same time:)
So, I’m sorry if this comes across as if I’m pleading for help. I did want to share the story of my yarn shop adventure with you and I did want to tell you about the discount just in case you were interested. Please feel free to share the info with all of your knitting buddies. There is no code needed, the prices are already discounted in the shop. I of course do worldwide shipping at reasonable prices. You can check out my sale by clicking here
That’s all for today. Have a wonderful weekend and enjoy your crafting:)